In collaboration with Procter & Gamble's R&D team, FORMSET developed an innovative demonstration tool that revolutionizes how absorption technology is visualized and understood. We also contributed creative development and environment vfx for the final production diaper demos. We love this project because our work fundamentally changed the way P&G thinks about product demos.
The challenge was to create a physical demonstration tool that could effectively communicate the advanced technology behind P&G's products. Our solution combines precise engineering with sophisticated design to create a clear visual representation of complex material science principles.
Along with the actual research tool we also did extensive testing to decide on the best angles to showcase the superior form and function of the Ninjamas product. We then developed multiple story boards and style references which led to the creative direction you see in the video here. In the final product we also did the slow motion camera tracking, background replacement, and child movement example model animation/vfx.
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